In the world of advancement where businesses are moving towards mobile apps for their business marketing and growth, it becomes so much more important for small businesses to take the next step to succeed. Many businesses are developing mobile apps and this allows them to increase sales and build business success.
On the other hand, there are also some myths, which are preventing small businesses from building or adopting mobile apps.
Here are 5 myths, which prevent businesses from building mobile apps:
1. Hard to Afford Mobile App Development: Developing mobile apps is not as easy as using it. It needs proper skills and efficiency to develop apps. Also it is not a process, which can be completed within minutes, days or even weeks. It’s a myth that only well-established businesses can afford mobile apps. Even when you’re starting out, incorporating apps for your business can be affordable depending on the features that you would like on your app.
2. Mobile Apps Are Not Essential: Many small businesses mistaken that they are well–known to customers. They find websites and e-mails suitable and enough for their marketing. They don’t find mobile apps necessary for them and they do not even consider the possibilities and growth that a mobile app can bring to their business. If businesses stick to their traditional ways of marketing, the customer growth will remain the same, and may even decline progressively as time goes on. With so many cheap upcoming mobile phones, every customer now has a mobile phone and is interested in your app.
3. Social Networking is Enough: Some businesses believe that promoting their business or marketing their business via social networking like Facebook and Twitter are enough for their business promotion and marketing. But the truth is such sites use filters for their posts and updates and many of your business’ posts may be missed.
4. Mobile Apps have the Same Features as a Website: Some businesses believe that mobile apps contain the same information as their official website. This is not the case. Mobile apps consists of so many features, which benefit the customers direct. These include push notifications and GPS functions. Mobile apps also consists of features like sending e–mails and messages and can post updates about their offers and product launch and so much more.
5. Mobile Apps are Time Consuming: Small businesses believes that mobile apps are time consuming. They believe that in order to maintain the app, a lot of time is involved. Mobile apps reduces time in the end, it provides facilities like making reservations and bookings for customers to access and organize themselves. Time is also saved by not answering the phone as much when there are various self-access features available on the apps.